I was just reading a Playlist review of the new Apple iPod Hi-Fi. I’m only moderately interested in the Hi-Fi, as I don’t even own an iPod. I read it more because I’m always just as fascinated by the response to Apple’s new offerings as I am by the products themselves.
I remember when the Shuffle came out and the lack of a display became somehow a plus rather than a trade off, at least in the eyes of the marketing department. I don’t even have a shuffle; I do have an mp3 player from another brand though. It only holds 128 megs of files, but that’s enough for a couple days use, and enough that I certainly need and use the display to navigate my way through the tracks.
Getting back to the Hi-Fi, what struck me by the article wasn’t so much the discussion of what was included and what was left out. No, rather I was struck by the speakers themselves. In olden days they were called the loud speakers, and then the loud was dropped and they were just the speakers; it’s a shorter term and the loud part is probably redundant.
But where have I been? Now, all of a sudden they are speaker drivers, or worse still, just drivers. As an aside, why is it that when a car has disc brakes — the discs themselves (and they are discs) are now called rotors? It happens everywhere you look.
Here’s another example: a cellular phone was what it was, and a mobile phone (although another name for the same thing) is still what it says — a phone that’s mobile. But what is a cell? A cell isn’t a phone — it’s just a cell. And what’s this Fox News thing of calling intelligence intel? Is intelligence too much of a mouthful that we should instead use a term that could be confused with a chipmaker?
Here’s another one from all this Hi-Fi discussion: price point. Do a search and replace, and remove every instance of point from price point and you are still reading the same thing; the same meaning. What’s the point of the point?
Finally, another observation about words, and that is the word: Lifestyle, used as an adjective. Try substituting the phrase: frivilous waste-of-money version of an otherwise ordinary product, and it fits everywhere that you see the word.
I guess Lifestyle serves a purpose then, as it shortens the sentence — still makes me cringe though…