Andrew’s Mac Tips Weblog

I really cringe when I see articles that say that it’s some kind off a rip off if Apple charges $599 for a phone that theoretically can be broken down into $250 worth of components.

Here’s the thing.

A Toyota Corolla probably costs around $2000 in parts — a famous painting probably costs $2.

You pay what you want to pay or you pass.

Apple spent years designing and perfecting the software that everyone is now finding so delightful. They produced hardware that is every bit as well executed as any fine wristwatch. Apple have 5 other equally amazing projects on the back burner that will be financed by this thing.

Finally, hundreds of thousands of people are perfectly happy to pay the asking price. If the retail price was $300 instead of $600: Yes, Apple still would have made a profit, but 6 million people would have lined up in the weekend, 5 million of them would have gone home empty handed and the AT&T infrastructure would have collapsed under the strain.

So, what if Jesus himself turned up next Friday? After the initial excitement there would be articles pointing out that: “Turns out he’s only the SON of God,” “he’s only regular flesh and blood,” “You have to sign up with Christianity…”